A common response to failed products like the Gucci blackface sweater is that there should have been a Black person “in the room” to save the company from marketing racism. We need to talk what it takes to get into that room and the cost of staying there.
The fashion house thought a Black knit top with bright red lips would sell well during Black History Month. Social media users disagreed. Emphatically.
The newest filters let users render their selfies with “Asian, Black, Caucasian and Indian” features, because apparently Blackface and its derivative forms are hot with young people right now.
It’s one thing to repeatedly warn against wearing racist costumes. But it’s another thing entirely to understand why people wear them in the first place
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