UPDATE at 3:01pm EST: The Yes Men have confirmed to Colorlines.com that "Three Strikes, You're In!" is a hoax. Read more details here.


On Tuesday, McDonald's denied participating in a campaign called "Three Strikes, You're In!" that rewarded New Yorkers who have been victims of NYPD's stop and frisk policies with a Happy Meal. The parody campaign identified itself as a partnership between the NYPD and McDonald's 365Black campaign that highlights the corporation's work in the African American community.

"The site has been taken down--the campaign was fabricated and McDonald's is not participating in this program with the NYPD," Beletra Atwaters, a McDonald's representative told Colorlines.com on Tuesday afternoon.