The Cheerios commercial starring a white mother, a black father and their biracial daughter is the most popular ad on the cereal’s YouTube channel. The spot began airing on national television last Monday and was uploaded to YouTube on Wednesday.
“We saw Dodge’s ‘God Made A Farmer’ ad and we thought it didn’t reflect the whole picture. So we gave it a bit of a fix,” reads the description for the video uploaded to the Brave New Foundation’s YouTube channel.
The video first appeared on BNF’s Cuéntame Facebook page where they pointed out that around 70 percent of U.S. agricultural farmworkers were born in Mexico.