A new PBS series presents, as millennials site .Mic* notes, an “unironic” look at how white Americans experience their racial identity. Last week’s first installment of the 22-episode series by filmmaker Whitney Dow* is a little more than a minute of interviews with residents of Buffalo, New York, one of the country’s most segregated cities. Expect more as Dow will interview more than 1,000 people around the country. Some of his goals, as shared in his artistic statement:

“…to engender debate about the role of whiteness in American society and encourage white Americans to become fully vested participants in the ongoing debate about the role of race in American society.. …The Whiteness Project hopes to bring everyday white Americans, especially those who would not normally engage in a project about race, into the racial discussion–to help them understand the active role their race plays in every facet of their lives, to remove some of the confusion and guilt that many white people feel around the subject of race and to help white Americans learn to own their whiteness–and everything positive and negative it represents–in the same way that every other ethnicity owns its ethnic identity.

The project has elicited strong opinions, positive and negative. Watch the video above and read more at .Mic, The Whiteness Project and on Facebook.

Check your local PBS station for showtimes.

*Post has been updated since publication to  to reflect that PolicyMic.com has changed its name to .Mic and to correct the misspelling, “Down.”