Marvel superstars Rosario Dawson (“Luke Cage”), Chadwick Boseman (“Black Panther”) and Don Cheadle (“Avengers: Infinity War”) join Emma González and other actors and youth activists with the March for Our Lives for a new public service announcement encouraging voter registration. 

The PSA, “My First Time,” uses euphemisms for losing one’s virginity to encourage registration ahead of the November 6 midterm elections. The March for Our Lives produced the PSA in conjunction with We Stand United, a social justice advocacy platform launched by artists and activists after the 2016 election season. The PSA directs those who have yet to registered to vote to MarchForOurLives.com for more information.