*breaking news* im startin the #WRINKLEchallenge — because it’s IMPORTANT that children see this film. if you are able to donate ($10 bucks or $10 katrillion) please rise to the occasion. SUPER EASY! click here https://t.co/rCnBXfRqRG— Questlove Gomez (@questlove) March 6, 2018
The tweet points followers to Give a Child the Universe, a new initiative from civil rights organization Color of Change and AMC Theatres. According to the campaign website, AMC Theatres will provide one ticket for every $10 donated to Color of Change, so that a child or teenager may see “A Wrinkle in Time” without paying. The tickets will be granted through an unlisted collection of community-based partner organizations and schools.
“From ‘Selma’ to ‘13th’ to ‘A Wrinkle in Time,’ Ava DuVernay has set out to change the rules in Hollywood for people of color and women,” reads a passage about the film’s director on the website. “By casting Storm Reid—a Black teenage girl—as the heroine at the center of this story, young people of color will see someone like them embracing their individuality and strength to bring light to the world. We are pleased to have the opportunity to partner with AMC to ensure as many people as possible see this empowering film.”
ok @robinthede, I know I ask you for a lot all the time so I promise this is the last time (?????) ha ha….but it’s #WrinkleChallenge time…. this is the easiest way to insure that kids will have the opportunity to see #AWrinkleInTime in theaters https://t.co/rCnBXfRqRG— Questlove Gomez (@questlove) March 6, 2018
aye Ro-dog: join my #WrinkleChallenge please! @rosariodawson all you gotta do is go here https://t.co/rCnBXfRqRG and BLAMO we can enlighten kids everywhere to see an amazing inspiring film! whatdoyasay?!— Questlove Gomez (@questlove) March 6, 2018