The Blackout for Human Rights coalition and its partners encourage a boycott of big retailers and corporations that profit from racist violence on Friday (November 24) with its fourth annual #BlackoutBlackFriday campaign.

The artist collective, founded by filmmaker Ryan Coogler (“Black Panther”) to organize against domestic human rights abuses, launched the initative in 2013 as a racial justice-minded alternative to the consumerism celebrated on Black Friday. Instead, #BlackoutBlackFriday pushes participants to direct their attention to activism in their communities.

This year, #BlackoutBlackFriday supports free film screenings of “Whose Streets?,” a documentary exploring the 2014 Ferguson uprising, in Oakland and New York City. The Oakland event will include a panel discussion with former Black Panther Party chair Elaine Brown, while the New York one will feature a conversation between “Whose Streets?” co-director Sabaah Folayan and hip-hop scholar and activist Rosa Clemente. It will also include a performance from Samora Pinderhughes, who scored the movie.

Blackout for Human Rights’ partners for this year’s campaign include Ava DuVernay’s Array distribution network, the Campaign for Black Male Achievement, Color of Change and People Improving Communities through Organizing (PICO) National Network.