Facebook Adds 'Ethnic' Tab to its Ad-Buying Platform; Latinos First Group Targeted

This marks the first time Facebook has allowed marketers a direct means of targeting ethnic groups.

Rihanna Becomes Most Popular Woman on Facebook

Rihanna becomes the most popular social media star of color in the world.

Government Snoops Use Facebook. The Only Question is, for What?

A watchdog’s suit is jarring open the once hidden, unregulated world of online surveillance.

Readers React: Tackling Facebook's Racism (On Facebook)

A round-up of some of this week’s best reader-lead conversations.

Facebook Can Predict Your Ethnicity

They’re crunching data to figure out a “Washington” surname probably means you’re black–so they can sell you and your friends stuff based on it.

Not White Enough? There's a Facebook App for That!

Vaseline markets digital whitening to Indian men.

Will You Be Our Facebook Friend?

Join and we’ll help you show off how smart and well-read you are.

Could Facebook Save<br> His Life?

Efrén Paredes Jr. has been serving a life sentence without parole since he was a teenager. Now, he and his community take his case online.