After more than 100 days with no police officer held accountable for her death, the ad is clear in its message: “Fire. Arrest. Charge. The police officers who killed her. Today.”

Rashad Robinson, Color of Change: “The scripted crime genre provides daily proof of how far we have to go when it comes to rewriting the rules of the industry to ensure authentic, accurate and non-dehumanizing portrayals of Black people and the issues that affect Black people.”