Nearly one million people have watched a video posted on YouTube by user Dixon White one week ago. In it, the self-described redneck challenges white people to confront white supremacy–and white folks are taking him up on it.

White has posted several videos on his YouTube page, but this one is the one that’s really taken off. People are now taking up the challenge and posting on YouTube, Facebook, and Twitter using the #DixonChallenge hashtag.