It’s amazing what one tweet can do. On April 19, Dominique Apollon, vice president of research for Race Forward, which publishes Colorlines, tweeted about a life changing moment: finally finding a bandage that matched his skin.

 

The response was immense, with people of color all over the world sharing their own experiences of first seeing their own skintones reflected in the world. In the video above, Apollon talks about why it’s so much more than a bandage.