Sonic Drive-in Sorry for ‘Scalp the Redskins’ Signs

It wasn't one, but two racist messages.

By Aura Bogado Dec 10, 2013

Sonic Drive-in had to apologize over the weekend for a racist sign created by an employee at a Belton, Mo., branch to mark the local team playing aginst the Washington DC NFL team. NBC News’s Simon Moya-Smith explained the scenario on Sunday: 

The uproar began after a photo circulated on Twitter showing the sign in Belton, Missouri. The sign, which has since been taken down, read: "’KC CHIEFS’ WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND – 2 – RESERVATION."

On Sunday, the Washington Redskins lost to the Kansas City Chiefs in Landover, Maryland.

Patrick Lenow, vice president of public relations at Sonic, told NBC News that the sign was created by an employee who is "known for creative use of his signs," but that this sign was done "in poor taste."

But it turns out that wasn’t the only sign. 

It’s a little blurry, but reads: "’KC CHIEFS’ WILL SCALP THE REDSKINS DRAIN THE FIREWATER **OUT OF THEM**

When contacted by Colorlines, Lenow acknowledged that there were two different messages at the same location, and that both remarks were offensive. Lenow says that Sonic deeply apologizes for the signs.

He adds that the corporation has made the decision to not release the franchise owner’s name, despite requests to do so by numerous Twitter users–although his name is a matter of Missouri public record.