Pixar is Jumping on Boat to Capture Latino Audience with New Día de los Muertos Movie

May 23, 2012

Last month Pixar announced the filmmaking team behind the Academy Award-winning "Toy Story 3" is working on a film that delves into the Mexican holiday of Día de los Muertos. The untitled movie is slated for a [2015 release date.](http://www.movieweb.com/news/pixar-announces-untitled-dia-de-los-muertos-project) Some are calling Pixar’s new film a nod to Mexican audiences on both sides of the U.S. border because "Toy Story 3" is actually the highest-grossing movie of all time in Mexico. [According to the LA Times](http://latimesblogs.latimes.com/movies/2012/05/pixars-d%C3%ADa-de-los-muertos-movie.html), the 2010 animated film collected $59 million at the box office in 2010, more than blockbusters like "Avatar" and the "Harry Potter" finale.