Dropping his second studio album a week early has proven to be a brilliant move for Kendrick Lamar.
Today Billboard announced that “To Pimp a Butterfly” is set to become No. 1 on the Billboard 200 albums chart next week. “Industry sources are forecasting the set to move over 325,000 equivalent album units in the week ending March 22,” the publication reports.
“To Pimp a Butterfly“ broke the Spotify record for the album most streamed on on Monday, the day of its release. The spot was previously held by Drake’s equally surprising premiere of “If You’re Reading This It’s Too Late” with 6.8 million streams. Lamar’s album far surpassed the precedent collecting 9.6 million streams in its first 24 hours, according to the company’s statement.
According to a tweet from TDE President Punch, the album racked up an additional, record breaking 9.8 million streams on Tuesday.