After having to assert his racial identity to a black woman in front of a national TV audience last week–“I’m actually black, but you assumed otherwise.”–hip-hop DJ and well-known vlogger, Jay Smooth is taking some much-deserved “racial me time.” The 30 seconds of awkward happened during an “All in With Chris Hayes” segment about Starbucks’ now slightly modified #RaceTogether campaign. After trending on Facebook, Smooth says, “I’m glad you all thought that was so hilarious but for me that was the longest 30 seconds of my life.”

Check out his re-cap above. Smooth is also a video producer for Race Forward, which publishes Colorlines.