Both the Barack Obama re-election campaign and the Romney for President campaign have what they call “groups” or “communities” within their campaigns to target the so called “minority” groups. The campaigns have given the groups their own identity and typeface and it may provide some insight in how they perceive these groups. (For those that don’t know, a typeface = fonts.)
Some of the typefaces are good, some of them are bad and whoever picked the Latinos for Obama font should be charged with a hate crime.
Here we go, we’ll start with the Obama campaign’s groups:
For starters they have the general group meant for white folks and everyone who doesn’t know they have their own dedicated group.
Latinos got the craziest font.
Take a look at the letter “S” in Latinos, does it look like it comes from the golden age of gang graffiti to you? Or like some low-rider cars should be in the picture too?
Then there’s the African-American group with this interesting selection:
The classiest font went to Asian-Americans.
Take a look, it looks so serious compared to the African-American and Latino groups. So serious! It could have gone much worse though…