Italian luxury brand company Gucci went from apologizing for the “offense caused by the wool balaclava jumper” in February, otherwise known as the blackface sweater, to creating disgust in the Sikh community for selling $790 turbans at Nordstrom, The Washington Post reports.

The blue turban, currently listed on Nordstrom as “sold out,” was not a fashionable step in the right direction for Gucci or Nordstrom. “For a Sikh, wearing a turban asserts a public commitment to maintaining the values and ethics of the tradition, including service, compassion and honesty,” according to the Sikh Coalition.

To that end, the Coalition tweeted that “the Sikh turban is not just a fashion accessory, but it’s also a sacred religious article of faith.” It also discussed the racism and discrimination faced as a result of wearing the turban.


The Coalition wasn’t the only one to notice:


Nordstrom removed the item from its website and posted apologetic statements via Twitter: