MyStrength is a project of the California Department of Health Services and the California Coalition Against Sexual Assault (CALCASA), a statewide coalition of rape crisis centers and prevention programs founded in 1980.

[Update 1/3/2012 3:50pm EST: The campaign was first launched by Men Can Stop Rape in Washington, DC public high schools in February 2001 but the posters weren’t released until 2007.

Men Can Stop Rape also has a program called the Men of Strength (MOST) Club, a primary prevention program for male youth in the country, that has provided middle and high school age men with a space to learn about healthy masculinity and translate learning into community leadership.]


(h/t Hashim Marvel Boy Wright)