In what beauty insiders have called a “rare misstep,” Fenty Beauty By Rihanna encountered backlash for a highlighter dubbed “Geisha Chic.” USA Today reported yesterday (April 2) that the company pulled the item from its collection.

Shortly after the brand debuted the new shade of Killawatt Freestyle Highlighter last week, fans took to Instagram, calling the name racist and offensive to Asians.

“I think it’s really important that you all rethink this name, as there is a long oppressive history of geisha culture and the fetishization of it is something people need to move away from. Please reconsider,” wrote one Instagram user on a post from Trendmood, the updated version of which appears below.

 
 
 
 
 
 
 
 
 
 
 
 
 

UPDATE 🚨🚨 Hey Loves, Due to the feedback on this post @fentybeauty has decided to completely remove this shade from online and in stores until further notice. We will keep u updated! We appreciate Fenty Beauty’s responsiveness to this matter and applaud the continuous evolution of this amazing beauty community 💗🙏🏼 … More….. 👀🙀💗❤️ #fentybeauty Keep it cute and sweet in #KILLAWATTFOIL in #GEISHACHIC! NEW metallic brick red ✨ . . It’s going to be a HOT🔥 #Summer2019 ☀️✨ Also dropping: 1. #BRONZERS ✨😍 #SUNSTALKRBRONZER — gives instant warmth that brings out the right undertones for a sun-soaked glow! This creamy, powder bronzer. that are blendable and transfer resistant in 8 shades, Instant Warmth Bronzer $30 each: MOCHA MAMI — very del shade with warm red undertones COCO NAUGHTY — deep shade with neutral undertones CARAMEL CUTIE — tan to deep shade neutral undertones BAJAN GYAL — tan shade with warm undertones I$LAND TING — Medium shade with neutral undertones PRIVATE ISLAND — Light to medium shade with warm undertones SHADY BIZ — Light shade with warm undertones INDA SUN — fair shade with neutral undertones 2. SCULPTING BRONZER BRUSH 195 $34 — A tapered bronzer brush with a custom paw shape designed to contour the face with effortless precision. 3. CHEEK-HUGGING BRONZER BRUSH 190 $36 — An extra large, super plush bronzer brush that’s expertly chiseled to “hug” the curves of your face for an all-over bronze glow. 4. LIL BRONZE DUO Mini Bronzer Set $24 featuring a mini Sun Stalk’r Instant Warmth Bronzer and a mini Match Stix Shimmer Skinstick. In SHADY BIZ/SINAMON (for light — Medium skin tones) CARAMEL CUTIE/SINAMON (For tan to deep skin tones) 5. Mini!! PRO FILT’R — Instant Retouch Setting Powder $16 in Butter, Cashew, Honey, Nutmeg . . Will be available ➡️ APRIL 5TH online @fentybeauty @sephora . . There are more…. 👀 What’s on your list? 💛❤️💗✨💧 XO #Trendmood #fenty #fentybeauty THANK U for this beautiful update: @jordy2_shorty @audreypschl 😘 . . #motd #makeupoftheday #mua #ilovemakeup #makeup #makeupaddict #makeuplover #makeupblogger

A post shared by TRENDMOOD (@trendmood1) on

Known for its inclusivity and for increasing diversity in the beauty industry, the brand responded directly to some fans and media outlets with the message below, as posted on Reddit:

Photo: u/elizabeth-bug/Reddit Text appears on white background with name redacted in top left