Homemade and vintage crafts site Etsy has implemented a new policy that bans sellers from using the Washington, D.C. NFL Team name and logo on any item sold on its site.

Etsy’s policy update, posted Tuesday, explains:

Today we seek to balance two principles that are critically important to us: freedom of speech and protection from discrimination. Freedom of speech and expression is important to us because we are a community of artists, artisans, and curators of all backgrounds, aesthetics, and viewpoints. If you search our site, you will see a wide variety of items testifying to our diversity and our seemingly limitless creativity.

This freedom, however, is not without limits. In the past, we have taken actions to protect our community and to preserve our integrity as both a creative and an ethical space. We want Etsy to be safe, welcoming, and respectful for everyone, including artists, women, and minorities. For this reason, it has long been against our policies to allow content on our site that demeans people based upon race, ethnicity, religion, gender, gender identity, disability, or sexual orientation.

You may have been following the struggle of one ethnic group that has made a lot of headlines lately: Native Americans and their fight against the Washington, D.C. professional football team name and mascot, which they have long considered offensive, disparaging, and racist. This very poignant ad was followed by a decision by the US Patent and Trademark Office to cancel the team’s trademarks. Following this decision, an increasing number of public figures, politicians, schools, news publications, and private companies have spoken out in protest of the name and mascot.

Like the Trademark Trial and Appeal Board, we at Etsy find the opinion of the minority group itself to carry most weight in determining whether the mascot is disparaging. In no uncertain terms, Native American groups have consistently advocated and litigated that the term “redskin(s)” is disparaging and damaging to Native Americans. Therefore, it will no longer be permitted in our marketplace.

Sellers will be allowed to sell items that use the team’s color, and specify location–but items featuring the team’s name and logo will soon be gone. The policy change takes place immediately.

Who knows? Maybe Golliwog dolls will go next.