Donald Glover had a specific directive when tackling serious issues like shooting deaths in his upcoming FX comedy series, "Atlanta."

"I always want people to be scared, because that’s kind of how it feels to be Black," said the multihyphenate entertainer during a press event at the Television Critics Association’s summer press tour in Beverly Hills yesterday (August 9). 

Glover spoke at length about the new show, which he created, co-executive produces and stars in as "Earnest ‘Earn’ Marks." Brian Tyree Henry ("Boardwalk Empire") plays Marks’ cousin, "Alfred Miles," a rapper who is skyrocketing to fame just as Marks returns to Atlanta. The series explores how they navigate Miles’ increasing profile.

"The thesis with the show was kind of to show people how it felt to be Black," Glover said. "What was important to me was that this show was personal and had a specific take, because that’s all you can really ask for from a show nowadays, is having a specific point of view on something."

Glover’s remarks coincided with Monday’s (August 8) release of six new (very) short promos evoking the show’s darkly humorous and surreal atmopshere. Check them out below:

"Atlanta" premieres on FX September 6. 

(H/t The Hollywood Reporter, Pigeons and Planes)