Despite positive reviews and targeted screenings in Mexican-American markets, opening weekend for Diego Luna’s César Chávez biopic was important, but spectacular. From Deadline:

Lionsgate/Pantelion’s Cesar Chavez bowed in a fairly large number of theaters with disparate results. The film about the farm workers champion lured a strong following in areas he was active, grossing $3 million overall for a $4,518 average. The film also boasted an A Cinemascore, though the film starring Michael Peña as the civil rights activist/labor organizer as well as America Ferrera and Rosario Dawson fared comparatively slow in New York. Abramorama, meanwhile opened Mistaken For Strangers in 9 theaters with an OK start. It grossed $81,800, averaging $9,089.