Be mindful what you meme for—sometimes, it can turn into a buddy film, led and created by Black women. That’s exactly what happened when a meme of Barbadian singer and actress Rihanna (“Bates Motel”) and Mexican-born Kenyan actress Lupita Nyong’o (“Queen of Katwe”) led to them starring in a still-untitled Netflix movie directed by Ava DuVernay (“Selma”) and written by Issa Rae (“Insecure”). 

Entertainment Weekly reported yesterday (May 22) that Netflix acquired the project ”after a dramatic negotiation session at the Cannes Film Festival.” The movie originated with a series of Twitter and Tumblr posts last month, featuring Rihanna and Nyong’o sitting side-by-side at a 2014 Paris Fashion Week show:

http://elizabitchtaylor.tumblr.com/post/90856351997/they-look-like-theyre-in-a-heist-movie-with

The concept’s viral success compelled a response from Nyong’o, who reached out to Rihanna and got the musician’s approval: 

Black Twitter amplified the concept, with writer Mikelle Street and Twitter user @dvrrxll eventually compelling DuVernay and Rae to tweet their support via gifs:

Neither Netflix nor the affiliated artists commented on what happened behind-the-scenes to make the project a reality, but Entertainment Weekly reported that the streaming company beat out multiple offers with “a very aggressive bid.” Rae’s representatives confirmed the project to Vanity Fair and added that the social media users who created the concept will be credited and included.

Anonymous sources told Entertainment Weekly that production will begin in 2018, after DuVernay finishes her work on “A Wrinkle in Time.” The director celebrated the news via tweet: 

“Insecure’s” second season premieres July 23 on HBO. Rihanna next acting project, sci-fi film “Valerian and the City of a Thousand Planets,” hits theaters on July 21. Nyong’o boasts three projects in production: ”Star Wars: The Last Jedi,” “Star Wars: Forces of Destiny” and Marvel’s “Black Panther.”