Ava DuVernay’s “Selma” opens in theaters nationwide today, and thanks to some enterprising black business leaders, students in New York City will be able to get free admission to see the film. Here’s more from The Hollywood Reporter:

Paramount Pictures has partnered with 27 African-American business leaders in New York to offer free admission to its awards contender Selma, centering on Dr. Martin Luther King Jr.

Seventh-, eighth- and ninth-grade students in New York will be admitted to screenings of the film for free at participating theaters if they provide a student ID or report card. The initiative kicks off at 7 p.m. Thursday and runs through Jan. 19, which is Martin Luther King Jr. Day, or while tickets last.

In total, 27,000 students will benefit from the partnership. Read more.