Despite previously saying that non-Christian elements of “the hip-hop community” were destroying black America, Republican presidential frontrunner Ben Carson is using the medium to reach out to young black voters. 

A $150,000 radio ad from Carson’s campaign features segments of his speeches alternated with raps from Aspiring Mogul, a self-described “Christian Republican rapper.” Titled “Freedom,” the 60-second spot will premiere on urban format radio stations tomorrow, and will air for two weeks in Miami, Atlanta, Houston, Detroit, Birmingham, Jackson, Memphis and Little Rock. 

In a statement to ABC News, Carson campaign spokesman Doug Watts said that the spot is an intentional effort to reach out to younger African-American voters:

This advertising appeal is an “expressed articulation to another market, a non-traditional voting market for Republicans,” Watts said.

Most importantly, this new form of advertising allows the African-American retired neurosurgeon, 64, to communicate with these targeted black voters in what the campaign believes is their preferred style.

The campaign says “reaching out and talking to them in a language that they prefer and in a language that, and in a cultural format that they appreciate” is a way of broadening its appeal to the younger African-American vote.

This reporter’s humble opinion: This song is pretty awful. Listen below, at your own risk.

 

(H/t ABC News, Business Insider