Turns out that gender identity matters at the polls. The National Center for Transgender Equality has released a series of public service announcements to call attention to the specific challenges transgender folks face while trying to vote.

The challenges facing transgender folks are especially unique, as explained by Colorlines.com's Voting Rights Project reporter Brentin Mock:

Over 25,000 transgender American citizens may face stiff barriers to voting in the November 2012 election according to the report "The Potential Impact of Voter Identification Laws on Transgender Voters," released last week by the Williams Institute at UCLA's law school. This is, by any measure, the portion of the electorate that is among the most marginalized and stigmatized, and hence probably most in need of the right to have a say in who governs their lives. But discussions on both sides of voter ID laws tend to leave out transgender citizens in discussions about who would be most adversely impacted.

The center has also released a checklist for transgender voters:

Voting While Trans Checklist