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Wed, Jun 4, 2014 11:52 AM EDT

Pharell is known for making questionable decisions when it comes to headgear, but this time he's gone too far. The musician sports a Native headdress on the cover of the latest edition of Elle UK.

For what it's worth, Pharrell issued an apology this week through one of his representatives. "I respect and honor every kind of race, background and culture. I am genuinely sorry." He also claims Native American ancestry, according to a 2010 profile in Oprah Magazine

The young man whose name is derivative of his father's (Pharaoh) and who says he has Native American and Egyptian heritages, introduced a new generation to the condition by naming his third album Seeing Sounds. He's open about his synaesthesia, raising public awareness and adding his glamour to the gift.

This isn't his first forray into Native headgear. Back in 2010, he rocked a military helmet sporting three red, white and blue featuers on it. pharrell_060414.jpg
  Still, Twitter is decidedly unhappy. So much so that the hashtag #NOThappy, a riff off of his blockbuster hit song, is gaining steam. 

[<a href="//storify.com/JamilahKing/pharrell-s-headdress-nothappy" target="_blank">View the story "Pharrell's Headdress: #NOThappy" on Storify</a>]