I don't know much about True North, besides the fact that it's a subsidiary brand of FritoLay, but I do know that they paid top dollar to air their commercial staring Majora Carter during the Oscars on Sunday night. Majora Carter is the founder of Sustainable South Bronx, a group that creates "Environmental Justice Solutions through innovative, economically sustainable projects informed by community needs." I realize that I may be promoting FritoLay, but that said, I'm glad she's being featured and hopefully some of the millions of viewers who caught the commercial during the Oscar's will follow up on Majora Carter's work. Majora was featured in one of our videos last year "The Green Economy" in which we look at proposals to create green jobs for people of color and improved quality of life in the country's poorest neighborhoods. Watch it after the break.