Kendrick Lamar may have spoken his success into existence when he anointed himself the king of hip-hop. A couple of weeks ago, his debut album "good kid, m.A.A.d city" was no.52 on the Billboard charts. But the rapper's highly touted verse was released as part of Big Sean's "Control", the album shot up to no. 40. Even though Interscope presented Lamar with a platinum plaque back in June, the album officially went platinum last week, thanks in no small part to his battle rap.