Need something to talk about during the commercials on Super Bowl Sunday? This may come in handy right after a Coca-Cola commercials airs: University of Virginia history professor Grace Elizabeth Hale points out in a New York Times op-ed that Coca-Cola kept their products away from African-Americans for years. While Pepsi deliberately marketed to black customers. In the NYT op-ed titled ["When Jim Crow Drank Coke,"]( Hale writes about Coca-Cola co-founder Asa G. Candler and why the company kept its drinks away from customers of color: