One of the smartest, most compelling public health campaigns around took off in a big way this month: The “I Love My Boo” series by Gay Men’s Health Crisis, which originally took on sexual health among black and Latino men but has been broadened into an anti-homophobia campaign, too. The idea is as simple as it is revolutionary: Promote loving, healthy relationships rather than preach about disease, and the rest will follow. The campaign’s been around in New York City for a couple of years, but this month it expanded, with posters running on 1,000 subway cars over the month. The visuals are unprecedented: black and Latino men in tender, loving and unapologetically physical embrace of one another. Watch the video explainer above, or check out the campaign’s Facebook page to see the posters–and to upload your own pic of loving your boo.
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