Potential presidential candidate Herman Cain, a conservative and one-time radio talk show host, seems confident he could be the second black president. Cain recently spoke out about how President Obama’s election as the first black president could both hurt and help him, reported New Hampshire’s Union Leader Sunday.

"Now people are over this first black president thing. But there are some people who will say, ‘I’m not going to vote for another black guy because this one didn’t work out," the paper quotes Cain saying. "Don’t condemn me because the first black one was bad."

So who is this guy? Cain, 65, is nowhere near a household name, but he has been making headlines lately, like when he told the Conservative Political Action Conference recently that "stupid people are running America." He’s fond of talking about stupidity. After all, his book is titled, "They Think You’re Stupid: Why Democrats Lost Your Vote and What Republicans Must Do to Keep It."

Cain is the former CEO of Godfather’s Pizza. He is diametrically opposed to Obama on the big issues, but he is relying on both his own business background and Obama’s precedent to make a quixotic run for the presidency (he announced in January the formation of an exploratory committee for a potential candidacy).

Even though he says he is no Meg Whitman, Cain does bring a strong business background to the campaign. In the early 1980’s, he managed 400 Burger Kings before being placed atop Godfather’s Pizza. He’s said that his own experience with rescuing Godfather’s Pizza from bankruptcy has informed his plan for economic growth, should he be president.

Cain has criticized Obama’s stimulus plan, favoring "some direct stimulus" so business productivity will not face further decline. He has also said that Obama’s health care plan, with its individual mandate and "58 new bureaucracies," is a "disaster."

Will he have a chance in what’s likely to be a crowded GOP presidential primary? We’ll watch out and see. Either way, he seems committed to making headlines with outrageous statements. Then again, that’s becoming a pre-requisite for would-be contenders in the GOP primary.