So this is a brilliant way of ensuring your new Twitter account get followers: unveil it on your birthday and show off your new hair cut.

Michelle Obama's office debuted a new official Twitter account for her on Thursday with a tweet seeking well wishes for the first lady on her 49th birthday.

The First Lady's other account, @MichelleObama, is run by President Obama's campaign team and has more than 2.6 million followers but hasn't consistently tweeted since the election.