Google Backs Opps for Latino and Black Entrepreneurs in 3 Cities

By Carla Murphy Mar 19, 2015

Latino and black entrepreneurs in Chicago, Austin and Durham are getting an assist from Google. Through Code2040, which helps to diversify the tech pipeline, Google will provide a one-year stipend and free office space for start-ups. Entrepreneurs are also expected to "build bridges to technology for minorities in those communities," USA Today reports. The new program sends an important message: you don’t have to be in Silicon Valley to do tech.

The SXSW announcement by Code2040’s co-founder Laura Weidman Powers comes about a year after Google began releasing employment diversity data to the public. Silicon Valley had long had a reputation for employing low numbers of Latinos and African-Americans as tech workers (at Google, 2 percent are Hispanic, 1 percent African-American). And while Asian-Americans are well-represented, they appear to hit a ceiling when it comes to executive-level leadership.

Code2040 received $775,000 from Google this February, USA Today reports, to bring more Latinos and African-Americans into the sector.