Tue, Apr 16, 2013 9:05 AM EDT

Yesterday, NPR officially launched its new ['Code Switch'](http://www.npr.org/blogs/codeswitch/2013/04/07/176351804/about-us) blog, a team of folks dedicated to the evolving relationship between race and culture as it plays out in the headlines. And while they've been posting for a few days already -- listen to their conversation about [Brad Paisley and LL Cool J's 'Accidental Racist' debacle](http://www.npr.org/blogs/codeswitch/2013/04/09/176677624/brad-paisleys-a...) -- things got serious this morning with lead blogger Gene Demby's inaugural multimedia longread for the site, the must-read 4,000-word ["When Our Kids Own America."](http://apps.npr.org/codeswitch-changing-races/) Demby, who also runs the indispensable [PostBourgie.com](http://postbourgie.com), lays out reporting from across the nation and the Internet, from communities where appropriation and gentrification can no longer be thought of as black-and-white. In talking with linguists and teenagers alike about everything from Macklemore on the Billboard charts to Egyptian protesters getting arrested for doing the Harlem Shake, the story is complicated at minimum.