It's pretty safe to say that the city of Ferguson is in the middle of a complete public relations meltdown. Waging a nationally televised war on your black residents tends to do that sort of thing. Now, because the city's leaders still don't seem to get it, they've hired Common Ground Public Relations, an all-white PR firm, to help manage their official response.
From Talking Points Memo:
Common Ground is "assisting the city of Ferguson's media relations department with the large volume of media queries," Common Ground's Nina Kult told TPM. "We're just assisting in handling the large volume of queries."
The "Meet The Team" page on Common Ground's website seemed to only display Caucasian employees. When asked how the apparent lack of diversity on their team might factor into Common Ground's work for Ferguson, given the heightened racial tensions there over the death of 18-year old Michael Brown, Kult declined to comment directly on that aspect of their work.