The District of Columbia Office of Human Rights (OHR) has launched a groundbreaking Transgender and Gender Identity Respect Campaign that advocates are calling the first government-funded campaign focused exclusively on the betterment of transgender and gender non-conforming people. The five campaign ads feature actual community members, and will appear citywide on bus shelters in the fall and winter of 2012. "This District is committed to ensuring that all people are protected from discrimination, and that includes discrimination against the transgender and gender-non-conforming communities," said Mayor Vincent C. Gray in a statement. "This landmark campaign from the Office of Human Rights is an important piece of a larger effort by my administration to ensure all residents have equal access to employment, housing and public services and accommodations regardless of gender identity or expression." D.C. residents and visitors who see an ad are encouraged to photograph it and post to social media using the hashtag #TransRespect, in hopes the campaign’s mission expands beyond D.C.