The Daily Show Makes Fun of Jay Z’s Loyalty to Barney’s

The rapper isn't backing down from his partnership with the luxury store despite allegations of its engaging in racial profiling.

By Jamilah King Nov 07, 2013

Jay Z is in the spotlight once again, this time for sticking by Barney’s, the luxury department store that’s recently made news for racially profiling shoppers who’ve made purchases. Hova’s getting ready to launch a luxury watch line with Barney’s in time for the holidays and, despite outrage over the instances of profiling, he’s sticking by the company.

In a recent segment of "The Daily Show" host Jon Stewart and correspondent Larry Wilmore take the rapper to task. "He doesn’t care about black people who want him to boycott Barneys, and I don’t blame him, Jon…" Wilmore explained. "He’s got a multi-million dollar brand to protect… These days, he’s too big of a commercial force to rail against the danger of the man. He is the danger. He is the one who frisks. He’s not Jay Z, he’s Jay Z Penny!"

(h/t Consequence of Sound)