Mon, Jul 14, 2014 9:26 AM EDT

If there's one thing that Aloe Blacc's team knows how to do exceptionally well, it's how wring corporate endorsements from his new album. The singer released the video for his song "Hello World (The World is Ours)", which also happens to be the FIFA World Cup anthem. In it, director Shane Drake draws heavily on images of downtrodden Detroit, mixed in with a prominent image of Beats headphones. (Beats Music helped build anticipation for Blacc's latest album when  his song "The Man" was featured in a commercial starring NFL quarterback Colin Kaepernick.) Take a look.