H/T Towleroad

In another segment of “Is This Racist?, ” here’s a new Hanes ad campaign that probably started off with good intentions but doesn’t seem to be striking a cord with the communities they were trying to engage.

Promoting their tagless underwear with the tagline “Because the World Gives You Enough Labels,” Hanes shows a man lugging behind him the stereotypes of his particular group. Some are going to see these ads and think that they cleverly portray the baggage that a person of color feels he has to carry. Others will see the racial slur plastered on the top of the ad and not be as convinced.

What do you think? Are these ads racist?

Larger pics after the jump.